Case 02 · Web Platform · E-commerce

E-commerce Platform for an Electronics Store

A full-featured online store built for a fast-growing electronics retailer — designed to handle a complex product catalog, drive conversions, and scale to thousands of concurrent shoppers without friction.

Timeline

4 months

Industry

Retail / E-commerce

Platform

Web

Stack

React · Next.js · PostgreSQL

The challenge

Thousands of SKUs, zero sales infrastructure

The client was selling through third-party marketplaces and losing 20–30% of revenue to platform fees. They had a large, complex product catalog — electronics with dozens of technical specifications per item — and needed a custom store that could represent every product properly without sacrificing browsing speed.

Another critical requirement: installment payment options. In their market, the ability to split a purchase over 6–24 months is often the deciding factor for high-ticket electronics. The tool had to be real-time and integrated with multiple lenders.

Our approach

Built for conversion at every step

We designed the shopping journey around three principles: find it fast, understand it quickly, buy it with confidence. Every page — from category listing to checkout — was crafted to remove hesitation and reduce clicks.

Performance was non-negotiable. We used Next.js with server-side rendering and an incremental static regeneration strategy so even product pages with dynamic pricing load in under 1 second. The result is a store that feels instant, even on mobile networks.

What we built

🛒

Advanced Product Catalog

Multi-parameter filtering and comparison for thousands of SKUs. Filter by spec, brand, price range, availability, and compatibility — results update instantly.

📦

Real-Time Order Tracking

Live order status updates via WebSockets. Customers see every step from warehouse pick to courier handoff — with SMS and email notifications at each stage.

💳

Installment Calculator

Integrated with three lending partners. Customers see exact monthly payment amounts for 6, 12, or 24 months directly on the product page — with one-click application.

✨

Personalised Recommendations

Collaborative filtering engine surfaces relevant products based on browsing history and purchase patterns. Updated in real time as the user shops.

🏪

Seller / Admin Panel

Full inventory management: bulk product imports via CSV/API, real-time stock updates, pricing rules, promotions, and analytics — all in one dashboard.

⚡

Performance First

Next.js ISR keeps product pages at sub-1s load time even with dynamic pricing. Core Web Vitals scores in the green across all device categories.

Screenshots