Build a brand that people remember
Most companies look like their competitors because they brief agencies with a mood board and get back a mood board with a logo on it. We work differently: positioning first, visual second. The brand comes from understanding your business — not from looking at reference images.
Not a logo file. A system.
Six deliverables that work together — across every channel, format, and screen — today and five years from now.
Logo & brand mark
Full wordmark, standalone symbol, and brandmark variations — horizontal, stacked, monochrome, reversed. Delivered in every format you'll ever need.
Color system
Primary, secondary and extended palette with precise Hex, RGB, CMYK, and Pantone values. Usage rules for digital and print contexts, including accessibility contrast ratios.
Typography system
Font selection, type scale, and hierarchy rules for display, body, and UI text. Includes fallback stacks and web font loading strategy for digital use.
Brand guidelines
A 40–60 page PDF covering every brand touchpoint. Logo usage, color application, typography, photography style, tone of voice, and real-world examples. Something your team can actually follow.
Icon library
Custom icon set in a consistent visual language. Delivered as an SVG sprite or Figma component library, ready for direct use in your product or marketing materials.
Motion identity
Logo animation, transition principles, and micro-interaction guidelines for digital contexts. Delivered as After Effects files and Lottie JSON for web and app use.
Brand development process
We don't show up with a logo on day one. We spend time understanding your business, market, and customers first.
Brand audit & positioning workshop
We map your competitive landscape, identify positioning opportunities, and interview stakeholders to understand what makes your company genuinely different. This shapes everything that follows.
Moodboards & creative territories
Two or three distinct creative directions presented as moodboards — different visual personalities for your brand. You choose the territory before we invest time in concepts.
Logo concepts & initial system
Three logo concepts developed in the chosen direction. Each presented with rationale and in context — not just on a white background. One concept is selected and taken into the next stage.
System build & feedback cycles
The chosen concept is refined and extended into a full visual system. Two rounds of structured feedback are built in — you review at each stage before we move to the next.
Brand manual & asset handover
Complete brand guidelines document, master Figma file, and all source files in every format. We walk your team through the brand system so they know how to use it.
Website & product design (optional)
For clients continuing to web design or development, the brand system flows directly into the product work. No rebriefing, no translation loss — same team, same language.
Branding in action
View all cases
We're not the right fit for every brief
- Starting from zero, or you've outgrown the identity you built three years ago
- Raising a round or entering a new market — first impressions are being scrutinised
- Your brand looks like your competitors and you know it
- You need it to hold up across digital, print, and motion — not just a logo file
- You need a logo file this week
- You have a clear vision and need production, not creative input
- You want unlimited revisions until something clicks
- Budget under €5k for the full system — we'll point you somewhere better
"The first month was all research and workshops — no sketches, no moodboards, nothing to look at. Felt slow. When the first direction came in it was clear they'd absorbed what we'd told them. We chose it on the spot. That's never happened with any agency before."
Brand identity questions
we get all the time
A logo is a single mark. A brand identity is the complete visual system — logo, color palette, typography, icon style, photography guidelines, tone of voice, and the rules for how all of these elements work together. A logo without a system produces inconsistent, forgettable results. We always deliver the full system.
A full brand identity project typically runs 4–8 weeks, depending on complexity and how quickly you can give feedback. We give you an exact timeline in the proposal. The process is structured so you're never waiting more than a few days to see the next stage.
Yes — full ownership transfers on final payment. You receive the master Figma file, all source files (AI, EPS, SVG, PNG), the brand guidelines PDF, and the icon library. No licensing fees, no usage restrictions. The brand is yours.
Absolutely. A brand evolution — keeping the recognizable elements while modernizing the system — is often more strategically appropriate than a rebrand. We start with an audit of what's working and what's holding you back, then propose either a refresh or a full rebrand based on that assessment.
Yes, and this is one of the main advantages of working with us. Because the same team handles brand and web design, the visual identity translates into the website without any loss in quality or consistency. There's no rebriefing another agency, no "this isn't quite what we designed" conversations. The brand goes straight to screen.
Ready to build something distinctive?
Tell us about your company — where you are, where you're going, and who you're trying to reach. We'll come back with honest thoughts and a proposed approach.